Shahn Devendran is the series creator and producer of the powerful Amazon and LADbible Australia show, UNHEARD. Telling the story of racism in Australia from the perspective of those who live with the impact of racial discrimination, this is a powerful, important series. Andrew interviews Shahn about the creation of the series, the social impact campaigns that LADbible has engaged with, and how to encourage people who might not feel they live in a racist society to watch this show.
Amazon Prime Video today announced a ground-breaking new six-episode documentary series, UNHEARD, the first feature produced by LADbible Australia Originals and with production funding from Screen Australia. All six episodes of UNHEARD will premiere on Amazon Prime Video in Australia, New Zealand and select countries around the world on 29 October, with the first two episodes also available to stream for free on primevideo.com.
UNHEARD will give Prime Video members an insight into critical issues of racial discrimination in Australia, including Indigenous deaths in custody, the targeting of Indigenous youth, attacks towards Asians during COVID, Islamophobia, the vilification of the African community and the treatment of asylum seekers and refugees. The six stand-alone episodes in the UNHEARD series are told through intimate interviews, blended with animation, archive footage, podcasts, photographs, phone conversations and infographics revealing the shocking statistics and complexities behind the larger issues. Each episode is led by the voices of personal accounts, so their experiences and calls for justice are presented without filter.
“The opportunity to program this compelling investigative series is significant to us,” said Tyler Bern, Head of Content, Amazon Prime Video Australia, New Zealand, and Canada. “UNHEARD is a necessary action and awareness series that is globally relevant to Prime members in Australia and makes them aware of social injustice locally. We are very proud to be involved with LADbible Australia on this production and showcasing this important documentary series.”
The UNHEARD documentary series is an extension of LADbible Australia’s UNHEARD campaign. Launched in February 2021, the campaign utilises LADbible Group’s global audience of almost a billion and Australian audience of 11.8 million to support their campaign partners; the National Justice Project, Human Rights Commission, National Aboriginal and Torres Strait Islander Legal Services, The Refugee Council of Australia, Change.org, African Women Australia, Asian Australian Alliance, Islamophobia Register Australia, Deadly Connections Community and Justice Services and All Together Now.
“The UNHEARD campaign and documentary series not only provides a platform for these powerful stories to be told, but also helps put a global focus on Australian incidents of racial injustice that are often overlooked,” says executive producer, writer and creator, Shahn Devendran, Head of Originals, LADbible APAC. “We are proud that LADbible’s first feature documentary series is able to support our campaign partners, and in working with Amazon Prime Video and Screen Australia will help bring these important issues to light.”
UNHEARD was written and produced by Shahn Devendran (LADbible Australia Originals), Jack Steele (Between Two Lines), Cathy Vu (SBS), Luke Cornish (Alone Out Here), Dan Mansour (The Final Word), Olivia Suleimon (Rosaline’s Untaming) and Ellen Dedes-Vallas (Nickelodeon).
UNHEARDwill join a growing list of Australian produced content available on Amazon Prime Video. Since 2019, Prime Video has commissioned14 Amazon Original series in Australia including The Test: A New Era for Australia’s Team,Making TheirMark, a series of 10 stand-up comedy specials by some of Australia’s best comedians, LOL: Last One Laughing AU with Rebel Wilson, Head Above Water, Luxe Listings Sydney, The Moth Effect and the upcoming Back to theRafters. UNHEARD will also join thousands of TV shows and movies in the Prime Video catalogue, including hits like Golden Globe award-winner Borat Subsequent Moviefilm, Underground Railroad, Them,Val, The Boys, Tom Clancy’s Jack Ryan, Coming 2 America, Tom Clancy’s Without Remorse, The Tomorrow War, Cinderella, Nine Perfect Strangers, Upload, plus Emmy Award winners Fleabag, The Marvelous Mrs. Maisel.
Prime members will be able to watch UNHEARD anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and stream online. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in Australia at no additional cost to a Prime membership for just $6.99 a month; new customers can find out more atwww.primevideo.com and subscribe to a free 30-day trial.
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