While The Curb doesn’t usually share tech announcements, especially announcements about new types of cinema screens, we simply had to share the news from LG Electronics about the launch of their new LED screen brand for cinemas, the LG Miraclass. While cinemagoers are used to watching films in a projected format, it’s interesting to see an LED screen that can be installed at up to 101 square metres. While Australia pricing and availability has not been announced for the ‘Miraclass’, it does still make for curious reading, raising the question of whether projected experiences will eventually be superseded by small-capacity theatres with size-appropriate screens.
PRESS RELEASE
LG Electronics (LG) announces the launch of its new LED screen brand for cinemas, LG Miraclass. Ideal for theatre operators aiming to present moviegoers with new, premium services and immersive viewing experiences, the company’s latest lineup of LED screens delivers realistic images with natural colours and deep blacks.
The name ‘Miraclass’ – a combination of the words Miracle and Class – means image quality that can enhance audiences’ sense of immersion. Thanks to advanced LED technology, LG Miraclass displays help bring movies to life, improving the theatre-going experience and offering new value to venue owners and operators.
LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square metres) and screen resolutions (4K/2K) to choose from. At five metres-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theatres. All Miraclass displays provide compatibility with Dolby Integrated Media Server, IMS3000, meaning theatre owners can deliver premium image and sound to elevate the customer experience.
Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit colour processing and contrast to give on-screen images depth and vibrancy. It also delivers consistent brightness to limit corner dimming, and produce clear, distortion-free pictures. LG Miraclass is also capable of displaying 68.7 billion colour variations, enabling viewers to experience movies just as the creators intended them to be seen.
LG Miraclass also provides easy management for movie theatre operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios: from playing 2D/3D movies to delivering content for company presentations or special ceremonies.
“LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theatre companies, more lineups and models will be introduced in the future.”
LG LED based displays can already be found in several major theatre chains around the world, with more installations on the way throughout Asia, Europe and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theatre in Vilanova, with more displays arriving soon in Odeon Multicines theatres in the cities of Madrid and Barcelona. Availability for Australia is yet to be determined. To learn more about LG Miraclass, visit: www.lg.com/global/business/lg-miraclass
