Peggy Sue’s Agency Shines Light On Local Music and Creative Talent

After helming cult local hair salon Peggy Sue’s Parlour for over a decade, Bee Rizzi has launched its sister company Peggy Sue’s Agency, a new creative agency designed to support and grow the Western Australian music, fashion and creative industries.

A hairdresser for 23 years and a DJ for 17 years, Bee originally established Peggy Sue’s Parlour as a tiny salon inside a Northbridge art gallery. Now based in Fremantle, it has become WA’s quintessential rock ‘n’ roll hair salon, and in 2018 was named by Urbanlist as one of the best hairdressers in Perth.

Over  the  last  two  decades,  Rizzi  has  provided   hair,   makeup   or   styling   services   to   the   likes   of   San Cisco, The Waifs, Southern River Band, Nicole Trunfio, Gemma Ward, Amy Finlayson, Elle McPherson, Bill Nighy and Annie Lennox.

With so many clients in the music industry, Bee seized the opportunity grow her business and in 2019, officially launched Peggy Sue’s Agency, expanding her services to include creative direction, event management, photography, graphic design and styling. The agency has allowed Bee to combine her passion for WA fashion, music, makeup, hair, photography, marketing and events with the goal to grow the business into a full-service creative agency by 2025.

Despite the global pandemic, Peggy Sue’s Agency has since collaborated with and staged events at Cleaver Street, Mojo’s Bar Fremantle, Lucy’s Love Shack, Rodney’s Bait & Tackle, El Grotto, Ronnie Nights, Freo Social, The Local Hotel, The Rosemount, Jack Rabbit Slims, Joe’s Juice Joint, The Naval Store and The Dock – Sunday Sessions.

In June last year, Rizzi staged a virtual music festival, Whole Lotta Love, which streamed live online and featured Australian bands including Tupperware Party, Delilah Rose, Harry Foxton, The Ivory Lies, The Little Lord Street Band and Paige Valentine performing rock ‘n’ roll renditions of nursery rhymes. In December, the agency’s debut festival event, Secret Santa’s 12 Bands of Christmas and 5 DJs, was a sell-out success at Mojo’s and featured a line-up of WA artists including Grace Barbé, The Floors and Odette Mercy & Her Soul Atomics.

“Music and the performing arts were a huge part of my upbringing, thanks to the creative streak inherited from both parents. As I got older I slowly realised I couldn’t tear my two passions apart, and by having my heart set on creating something so unique and original in the music industry for WA, I was on a mission. And I’ve succeeded. I’m excited to keep working hard and to see what this next step in my career will bring me.” said Bee Rizzi.

Establishing Peggy Sue’s Agency has led to Bee landing a nomination for a 40under40 Award, which recognises Western Australia’s top 40 young business achievers. The awards gala is taking place on 10 March at Crown Perth. Previous creative industry winners include the likes of Grant Capriotti (Muse Bureau), Briege Whitehead (White Spark Pictures), Julia Hales (Playwright), Amber Hasler (Fringe World), Lauren Elliott (Galactic Baby) and Renee Wingfield (Fliptease).

Check out Peggy Sue’s Agency at or on Facebook and Instagram at @peggysuesagency and @peggy_sues_parlour to see Bee’s portfolio of work and upcoming events.

Andrew F Peirce

Andrew is passionate about Australian film and culture. He is the co-chair of the Australian Film Critics Association, a Golden Globes voter, and the author of two books on Australian film, The Australian Film Yearbook - 2021 Edition, and Lonely Spirits and the King. You can find him online trying to enlist people into the cult of Mac and Me.

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